Sunday, January 31, 2010
Friday, January 29, 2010
Commenting on blog posts
Hi everyone,
Today I wanted to draw attention to something that I feel is an important part of a small business' marketing strategy today.
Commenting on blog posts.
There is an art to this, in my opinion. It's no good just picking up on a blog and going on there and saying something inane and then posting a link to your website. You have to say something intelligent, lucid, and relevant to the post. Otherwise, you just irritate. So, make sure that your comments add something to the article and are informative. If you don't do this, there is a good chance that your comment will simply be deleted, anyway, and then you will just have wasted your own time and the blog owner's time.
What I'd suggest is the following:
- Pick interesting blogs to follow, blogs that are relevant to your industry or your interests.
- Check back on them on a relatively regular basis.
- Read the posts.
- Think of something valuable to add - maybe something from your personal experience, or add your expertise.
If, for example, the post is about switching from using a tape recorder to using a digital recorder, don't just go there and say "I transcribe, send your recordings to me". Chances are that the person has been doing their own transcription for some years anyway. But if you go on there and say something to the effect of "yes, you've made a good choice with regards to your choice of digital recorder, and this is why", and use your link in your identity, then you'll have planted the seed in the mind of the author and anyone else who happens to see the post that you are an expert in this field - and that maybe they should consider approaching you to save themselves some time - by giving you their transcription. Intelligent, informative comments are appreciated by bloggers, simply because they bring a variety of phrases that may well be picked up by search engines - in other words, they bring traffic to the person's blog. So be careful and think about what your comments are - don't be an irritation, be an asset.
Today I wanted to draw attention to something that I feel is an important part of a small business' marketing strategy today.
Commenting on blog posts.
There is an art to this, in my opinion. It's no good just picking up on a blog and going on there and saying something inane and then posting a link to your website. You have to say something intelligent, lucid, and relevant to the post. Otherwise, you just irritate. So, make sure that your comments add something to the article and are informative. If you don't do this, there is a good chance that your comment will simply be deleted, anyway, and then you will just have wasted your own time and the blog owner's time.
What I'd suggest is the following:
- Pick interesting blogs to follow, blogs that are relevant to your industry or your interests.
- Check back on them on a relatively regular basis.
- Read the posts.
- Think of something valuable to add - maybe something from your personal experience, or add your expertise.
If, for example, the post is about switching from using a tape recorder to using a digital recorder, don't just go there and say "I transcribe, send your recordings to me". Chances are that the person has been doing their own transcription for some years anyway. But if you go on there and say something to the effect of "yes, you've made a good choice with regards to your choice of digital recorder, and this is why", and use your link in your identity, then you'll have planted the seed in the mind of the author and anyone else who happens to see the post that you are an expert in this field - and that maybe they should consider approaching you to save themselves some time - by giving you their transcription. Intelligent, informative comments are appreciated by bloggers, simply because they bring a variety of phrases that may well be picked up by search engines - in other words, they bring traffic to the person's blog. So be careful and think about what your comments are - don't be an irritation, be an asset.
Wednesday, January 20, 2010
Haiti Disaster
Sunday, January 17, 2010
Outsource your tweeting and blogging to a transcriptionist
Hi everyone,
"Social media" was one of the watch phrases of 2009. It has become one of the most important marketing tools of our time and making use of it correctly is a necessity for the survival of businesses today.
Yet, like everything else, it is time consuming. How many times have you been in your car or another environment where it's not possible to get to the internet, and have thought to yourself "oh I must tweet or blog about such and such a thing", only for the thought to drop from your mind, never to return?
Imagine how easy it would be to note your ideas down or to make a digital recording of that thought or dictate your blog post as you are on your long commute, send it to your transcriptionist to type up, and have it placed on the relevant social network without having to do this work yourself - and freeing yourself up to handle your core business, or to simply relax.
Make the most of this opportunity by outsourcing this work to me.
"Social media" was one of the watch phrases of 2009. It has become one of the most important marketing tools of our time and making use of it correctly is a necessity for the survival of businesses today.
Yet, like everything else, it is time consuming. How many times have you been in your car or another environment where it's not possible to get to the internet, and have thought to yourself "oh I must tweet or blog about such and such a thing", only for the thought to drop from your mind, never to return?
Imagine how easy it would be to note your ideas down or to make a digital recording of that thought or dictate your blog post as you are on your long commute, send it to your transcriptionist to type up, and have it placed on the relevant social network without having to do this work yourself - and freeing yourself up to handle your core business, or to simply relax.
Make the most of this opportunity by outsourcing this work to me.
Tuesday, January 12, 2010
Proofreading professional
Hi guys,
Proofreading is of exceptional importance in every aspect of a virtual business. Remember, what we are producing is a document, whether we are doing it by transcribing, or by typing, or by researching - and this document has to be 100 per cent correct in every way - including grammar and spelling.
Sometimes, it is hard for a person to spot their own grammar and spelling mistakes, and this is where it is beneficial to enlist the services of a professional proofreader.
In this age of computerised voice recognition software, and other computer generated documents, I believe it is vitally important to pay attention to proofreading. At this stage, software for the most part is not clever enough to differentiate between, say, 'there', 'their' and 'they're'. We are - and that is what sets the human brain ahead of the microchip!
I am promoting this arm of my business:
Proofreading is of exceptional importance in every aspect of a virtual business. Remember, what we are producing is a document, whether we are doing it by transcribing, or by typing, or by researching - and this document has to be 100 per cent correct in every way - including grammar and spelling.
Sometimes, it is hard for a person to spot their own grammar and spelling mistakes, and this is where it is beneficial to enlist the services of a professional proofreader.
In this age of computerised voice recognition software, and other computer generated documents, I believe it is vitally important to pay attention to proofreading. At this stage, software for the most part is not clever enough to differentiate between, say, 'there', 'their' and 'they're'. We are - and that is what sets the human brain ahead of the microchip!
I am promoting this arm of my business:
Subscribe to:
Posts (Atom)