Earlier today I was chatting with my friend Damaria Senne about why, lately, I am striving to keep Sundays free to keep up and touch base with the people and things that I love. I am an avid reader, and I call myself a writer, and an artist. But it struck me that the reading I do is between 12:00 and 01:00, usually - and who can remember anything they've read at that time? The last art I did was to make a Christmas card, and writing ... well ... there's something slightly offbeat, and probably inaccurate, if you call yourself a writer, yet the last time you WROTE anything worthwhile was in 2005.
I have a busy life running my transcription business and being a wife and mother - there's no doubt about it. But of late, I've come to realise something. It's very important to find a time to keep doing the things you love. And for me, for now, I've decided that time shall be Sundays - so, on Sundays, for the foreseeable future, I shall be retiring from the world, as I have been for the past two weeks.
And here is where I come to the part that makes this relevant to transcriptionists - and, I believe, others who work in a stressful industry. Taking that day off, to yourself, to unwind, and spend with your family and with doing the things you love, makes your mind clearer, sharper and more focussed on MONDAY - and through the rest of the week. Now, Sunday might not be the best time for you - but I do urge you, yes, your business is important, but find that time for you, too. You'll value it, and thank me for this advice, later.
Saturday, February 13, 2010
Sunday, January 31, 2010
Friday, January 29, 2010
Commenting on blog posts
Hi everyone,
Today I wanted to draw attention to something that I feel is an important part of a small business' marketing strategy today.
Commenting on blog posts.
There is an art to this, in my opinion. It's no good just picking up on a blog and going on there and saying something inane and then posting a link to your website. You have to say something intelligent, lucid, and relevant to the post. Otherwise, you just irritate. So, make sure that your comments add something to the article and are informative. If you don't do this, there is a good chance that your comment will simply be deleted, anyway, and then you will just have wasted your own time and the blog owner's time.
What I'd suggest is the following:
- Pick interesting blogs to follow, blogs that are relevant to your industry or your interests.
- Check back on them on a relatively regular basis.
- Read the posts.
- Think of something valuable to add - maybe something from your personal experience, or add your expertise.
If, for example, the post is about switching from using a tape recorder to using a digital recorder, don't just go there and say "I transcribe, send your recordings to me". Chances are that the person has been doing their own transcription for some years anyway. But if you go on there and say something to the effect of "yes, you've made a good choice with regards to your choice of digital recorder, and this is why", and use your link in your identity, then you'll have planted the seed in the mind of the author and anyone else who happens to see the post that you are an expert in this field - and that maybe they should consider approaching you to save themselves some time - by giving you their transcription. Intelligent, informative comments are appreciated by bloggers, simply because they bring a variety of phrases that may well be picked up by search engines - in other words, they bring traffic to the person's blog. So be careful and think about what your comments are - don't be an irritation, be an asset.
Today I wanted to draw attention to something that I feel is an important part of a small business' marketing strategy today.
Commenting on blog posts.
There is an art to this, in my opinion. It's no good just picking up on a blog and going on there and saying something inane and then posting a link to your website. You have to say something intelligent, lucid, and relevant to the post. Otherwise, you just irritate. So, make sure that your comments add something to the article and are informative. If you don't do this, there is a good chance that your comment will simply be deleted, anyway, and then you will just have wasted your own time and the blog owner's time.
What I'd suggest is the following:
- Pick interesting blogs to follow, blogs that are relevant to your industry or your interests.
- Check back on them on a relatively regular basis.
- Read the posts.
- Think of something valuable to add - maybe something from your personal experience, or add your expertise.
If, for example, the post is about switching from using a tape recorder to using a digital recorder, don't just go there and say "I transcribe, send your recordings to me". Chances are that the person has been doing their own transcription for some years anyway. But if you go on there and say something to the effect of "yes, you've made a good choice with regards to your choice of digital recorder, and this is why", and use your link in your identity, then you'll have planted the seed in the mind of the author and anyone else who happens to see the post that you are an expert in this field - and that maybe they should consider approaching you to save themselves some time - by giving you their transcription. Intelligent, informative comments are appreciated by bloggers, simply because they bring a variety of phrases that may well be picked up by search engines - in other words, they bring traffic to the person's blog. So be careful and think about what your comments are - don't be an irritation, be an asset.
Wednesday, January 20, 2010
Haiti Disaster
Sunday, January 17, 2010
Outsource your tweeting and blogging to a transcriptionist
Hi everyone,
"Social media" was one of the watch phrases of 2009. It has become one of the most important marketing tools of our time and making use of it correctly is a necessity for the survival of businesses today.
Yet, like everything else, it is time consuming. How many times have you been in your car or another environment where it's not possible to get to the internet, and have thought to yourself "oh I must tweet or blog about such and such a thing", only for the thought to drop from your mind, never to return?
Imagine how easy it would be to note your ideas down or to make a digital recording of that thought or dictate your blog post as you are on your long commute, send it to your transcriptionist to type up, and have it placed on the relevant social network without having to do this work yourself - and freeing yourself up to handle your core business, or to simply relax.
Make the most of this opportunity by outsourcing this work to me.
"Social media" was one of the watch phrases of 2009. It has become one of the most important marketing tools of our time and making use of it correctly is a necessity for the survival of businesses today.
Yet, like everything else, it is time consuming. How many times have you been in your car or another environment where it's not possible to get to the internet, and have thought to yourself "oh I must tweet or blog about such and such a thing", only for the thought to drop from your mind, never to return?
Imagine how easy it would be to note your ideas down or to make a digital recording of that thought or dictate your blog post as you are on your long commute, send it to your transcriptionist to type up, and have it placed on the relevant social network without having to do this work yourself - and freeing yourself up to handle your core business, or to simply relax.
Make the most of this opportunity by outsourcing this work to me.
Subscribe to:
Posts (Atom)