Monday, April 07, 2014

N is for Nextgen.

Nextgen. A new word in the world, one which I find fairly daunting.

What does it mean?

According to the definition is as follows: Pertaining to the next generation in a family; also, pertaining to the next stage of development or version of a product, service, or technology.

Example:   Programmers are now developing next-generation software.

All of these can be a little daunting. The next generation in people could take your job, the next generation of a product, service or technology could put your business OUT of business.  But as business people we need to work with the advances, use them to our advantage, and adapt where we need to.

Voice recognition software is a big player in the transcription industry, and while I don't feel threatened by it yet, I feel that we have to stay on our toes to make this development work for us as transcriptionists.

Let's have a quick look at the history and development of the technology. Speech recognition in its most base form started as early as the 1960s, with voice activated technology - such as when you phone someone  and it asks you to speak a number into the phone.

By the 1990s voice recognition software was beginning to raise its head in a world of developing technological business products. However, these voice recognition products were initially not received well. Firstly the hardware of the day was unsuitable to perform these tasks. As an example Kurzweil A.I. introduced VoiceRAD - but the 386 processors which were standard for the time weren't nsufficient to drive the software. As a result the system was barely functional and voice recognition got a bad name . You also had to speak very slowly. (Voice Recognition)

Since then, of course, there have been many advances in the technology. In 1995 Pentium processors turned up and by 1997 were the standard in new hardware.

Now voice recognition software is available in a wide variety, in a varying price range. Most of the current systems are either speaker independent or require only a minimum of training. (Speaker independent means that you can simply install it and 'speak' to it). 

Dragon Naturally Speaking is the best in the range.

So where does this leave the transcriptionist? Firstly, there are a lot of customers who just feel too daunted by the prospect of buying and learning new software, and who still prefer to dictate. Secondly, the once off customer such as a student, or someone who wants to only do one or two reports, is unlikely to want to use this kind of software. Thirdly, the software can be used as a tool in our own businesses to speed up the process of transcription. Fourthly, the software still needs to be proofread. It's still very difficult for any software to differentiate between words which sound the same (where and wear, for example). Any transcriptionist worth their weight in gold and with fairly basic levels of literacy can offer proofreading as a service. And there are still those who discover Aunt Sally's hand written diary from 192 and want it typed. So while voice recognition software is something we must be aware of, we must incorporate it and still be available for the many who can't or won't use it. 

Tuesday, March 25, 2014

L is for Listing your Site

So many people ask me how to get their businesses off the ground. One of the most basic things to do is to get yourself a website. But then, so many people do that, and then they say to me "so now what, I've got a site but it's not getting any traffic."

One of the simplest tactics I discovered very early was to google the following.

"non-reciprocal link directories" - or variations thereof. "Non reciprocal link directory", "business directory", etc, etc.

There are so many of these.

And then the hard work begins. Start listing your site on these. In South Africa two of the most well known ones are Gumtree and Vottle, but there are literally hundreds. There is some software that will do it for you, at a cost, but I always seemed to get better results by manually listing my sites. Somehow, you keep better control that way. This is an exercise in a marketing strategy that is simply never ending - because for one thing, most sites only list your business for a certain period of time, and then you have to resubmit (they usually email you to do this), and for another thing, new business directories come out all the time.

Why is this effective? Firstly because people do actually search those directories to find what they're looking for and if you're not on them, they're not going to find you. Secondly, because the more quality back links you have into your site, the better it is for the search ranking, and you want to have as good a search ranking as possible, so that Google will find you. Some of these directories ask for a link on your site in exchange and it's up to your discretion whether you want to place this or not. I usually don't but there are a few exceptions to the rule.

If you're in any doubt as to whether a link you're considering is a good one to link to or place a backlink on, you can always check the page rank of the site by using Page Rank Checker. You can check your own page rank on here too. It's a good tool to keep tabs of where you're at.

It sounds incredible to say but the internet is under utilised in marketing virtual businesses. People wanting to start out will tell me that they don't have a marketing budget and they can't afford to market. I say junk. Why do you need a budget when you can list free on business directory sites, and make use of Facebook and Twitter? In the virtual industry, the world is our oyster and we must use it.  This needs to be a part of your daily marketing strategy. If you do nothing else with regards to marketing, make sure that you get at least one mention of your website out there every day. It ties back to the post on initiative - use your initiative to find directories to list your business on.

Monday, March 24, 2014

Olympus AS-2400 Transcription Kit.

I've been busy trying out the Olympus AS-2400 Transcription Kit. The kit includes a headset and foot pedal or foot switch and easy to use software. In South Africa it's available through Maynards.

Previously, I've been using Express Scribe without a footpedal, and I was a bit nervous about using the footpedal, since I hadn't previously used one since 1994 where I used one on an analog dictation machine!

However, now I've started, I can't see me ever going back. It makes life so much easier and I believe I've said goodbye to hotkeys forever.

The software is the DSS Player Standard Transcription Module Version Your audio files are easy to import and are stacked up in folders like files in a window, making it easy to see and work with.

 Besides making secure file management easier than ever before, it offers multiple file transfer options to suit individual requirements. Full Citrix and Terminal Service support is provided and it is compatible with POP3, SMTP, and extended MAPI email environments. Moreover, SSL support for email/ftp is also included.

Features of the transcription kit include: 

- RS-31 - 4 button USB footswitch (3 + 1) for hands free operation
- Under chin ear phone E-62 ODMS - Olympus Dictation Management System CD (R6)
- Transcription module to organize and playback dictations
- Manages DSSPro, DSS, WAV, WMA, and MP3 audio files
- File and document management

The audio controls are great too and offer a lot of versatility. I love that the slow down / speed up function controls the speed of the audio but it doesn't distort the voice. The voice distortion that some other software packages give is irritating and sometimes renders the audio inaudible. 

This is a great solution for secretaries and transcriptionists particularly since it is completely compatible with recordings produced by the Olympus digital recording equipment such as the DS-7000 pictured below.  (which I recommend all my clients to purchase) 

I decided to give this a try out on one of the most difficult audios I've had this year. It was the perfect transcription to try it out on. It was a South African government recording done around a table in a government office somewhere in the Free State. The council was NOT using an Olympus recorder, and I had background noise, indistinct names, a very long recording - the works. The software is not a miracle worker and it couldn't clean up all the noise, but it helped significantly and I got better results than I have with other similar programmes. The software offers an option to increase volume in one headphone over the other, and this was useful to increase the volume of distant speakers. 

Another awesome feature is the inline bar which you can choose, which floats on the top of your screen as you transcribe. This saves clicking in between the larger interface and the document you're working on. 

There are a ton of fantastic features with this software which will mean you won't want to look back. Check it out for yourself at Maynards.

Please share this post on your Facebook and Twitter and follow me @TypewriteSA. 

Monday, March 17, 2014

K is for Knowledge

We all have a certain amount of knowledge, based on our life experience, our age, the studies we have done, the books we have read, etc. And if you run a business, as we go along you gain knowledge or experience. When you start something new, it can really feel like you know nothing. You can really feel out of your depth. It's known as being green, or being a "noob" in today's terms.

But as time goes by and you stick at it, you become more seasoned in what you do. You remember what it's like being the junior in high school? Knowing nothing, and nobody. And all too soon, you are the senior, and you remember what that's like too, being the one who is expected to pass on information. In business it's the same. There are advantages to being green and to being seasoned.

I guess I would say I'm pretty seasoned, having run my business, Typewrite Transcription and Typing Services CC, since 2005. That's not to say there's nothing to be learned from newbies. The further along I go, the more I realise that I have a lot to learn from younger people (or maybe I should say "people who are less experienced in the field than I am", as I'm still only 38.)

I also think, though, that it's almost our social responsibility to share the knowledge that we pick up, particularly in industries such as the VA and transcription industries, which are still pretty small in my opinion.

This was one of the reasons I started this blog all that time ago - to share knowledge, so if you are a newbie, and even if you've been in the game for a while, I really recommend that you browse around this blog, read up what I've written in the past. Please comment and share on posts as well. I also wrote my ebook "Working From Home as a Transcriptionist in South Africa" to specifically share information with newbies. It's tough when you start out, and you feel like there aren't a lot of resources to help you. I've been told on many occasions how much my ebook helps, and it doesn't only help South Africans, it's sold well across the world.

As business owners it's also our responsibility to make sure that we keep gaining knowledge. While we are alive, we can still learn, so I don't want to hear the excuse that you are too old. You are not!

This blog forms part of the  VA Tips and Tricks Blogging Challenge. For more posts in the challenge search this blog and my Pop Speaking blog. 

Monday, March 10, 2014

J is for Just Do It

Over the years I have dealt with countless wannabe transcriptionists who for whatever reason just don't actually start working as a transcriptionist. They come up with so many excuses that in the end I don't actually believe they want to do it. JUST DO IT.

I'll never forget the case of one, (whose name I won't mention), who STILL hasn't started as one and she first approached me years ago.

What equipment do I need?
- a computer
- the internet
- some speakers and headphones

What courses can I take?
- If you can type, then you don't really need a course, unless you want to me a medical transcriptionist then -
- take a medical transcription course.
- Worthwhile but not NECESSARY to take a course in computers or business management

How do I start?
- Advertise, and start. In other words, JUST DO IT!

Can you send me files to practice with?
- No. The files I have belong to my clients and are confidential.

Where can I get files to practice with?
- From the internet.

Will you check them for me?
- Maybe. Well, actually, no, not unless you're going to pay me for my time.

Either you want to do it or you don't, and the best practice is when you're actually working for a client. So - literally - JUST DO IT!