I'm busy doing some fairly extensive work on my blog going through old posts, linking them up, making sure they're still relevant, etc, etc. I've added some pages to the blog to link up articles under concise headings so that you can easily go there and find what you're looking for. So I thought I'd write a quick post about the importance of blogging.
Someone wrote a comment the other day, saying "I wish I had time to blog, I'm working on my business since 4am to 7pm" or whatever the time was. Now, personal blogging, I can understand. Don't have a lot of time for that myself. But when you're a business owner, I see having a business blog as an essential part of the business. It just is that way. It's the space where you can write your experiences, get others to share their experiences, and of course it's a marketing tool. Every piece of content you write is a bit of something that is going to go out into cyber space and be associated with you. And it's of interest to other transcriptionists, and to clients who may want to find something out about you before they employ you. It shows your longevity, your expertise, whether you can write or spell - the list goes on. Everything you find time for, or don't, depends on how much you prioritise what you're trying to do. And I think that blogging is an essential part of any small business's marketing plan.
You don't have to blog every day, or about everything. In fact, don't blog if you don't have anything to say. That can be detrimental to your reputation. But in business, there is a lot to say, and a lot of people out there who can benefit from it. So share your expertise and share things you want clients of your industry to know. There's a lot of people in the transcription or virtual assistant field who can really benefit from the expertise of others, and it's great to educate potential clients for the benefit of us all.
Related link - my celebrity / pop culture blog