I'm busy doing some fairly extensive work on my blog going through old posts, linking them up, making sure they're still relevant, etc, etc. I've added some pages to the blog to link up articles under concise headings so that you can easily go there and find what you're looking for. So I thought I'd write a quick post about the importance of blogging.
Someone wrote a comment the other day, saying "I wish I had time to blog, I'm working on my business since 4am to 7pm" or whatever the time was. Now, personal blogging, I can understand. Don't have a lot of time for that myself. But when you're a business owner, I see having a business blog as an essential part of the business. It just is that way. It's the space where you can write your experiences, get others to share their experiences, and of course it's a marketing tool. Every piece of content you write is a bit of something that is going to go out into cyber space and be associated with you. And it's of interest to other transcriptionists, and to clients who may want to find something out about you before they employ you. It shows your longevity, your expertise, whether you can write or spell - the list goes on. Everything you find time for, or don't, depends on how much you prioritise what you're trying to do. And I think that blogging is an essential part of any small business's marketing plan.
You don't have to blog every day, or about everything. In fact, don't blog if you don't have anything to say. That can be detrimental to your reputation. But in business, there is a lot to say, and a lot of people out there who can benefit from it. So share your expertise and share things you want clients of your industry to know. There's a lot of people in the transcription or virtual assistant field who can really benefit from the expertise of others, and it's great to educate potential clients for the benefit of us all.
Related link - my celebrity / pop culture blog
Marketing Your Small Business
Hi all.
This is just a quick post to remind you how important it is that you go and market your services on a regular basis. Even if you're incredibly busy with your business, you need to keep up your marketing activities. The reason for this is that you might be busy now, but it's because of marketing work you did months ago. So the marketing work you do now is what's going to keep you busy in coming months.
Saying that, you don't need to spend a great deal on marketing, particularly in our type of industry. Too often I see too many businesses going crazy and spending too much. They go out and buy all the bells and whistles, hundreds of T shirts and pens and brochures and banners, etc. etc. Personally I have never believed too much in the flashy bits and pieces of marketing. You need a solid website, business cards, maybe some vehicle branding, Facebook and social media. And then to go and list it all on different business directories.
Howzit! is a brilliant place to go and advertise your services or any of your classifieds. Unlike most other services like this they allow you to bump up your ads every day. http://www.howzit.co.za/
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