Commenting on blog posts

Hi everyone,

Today I wanted to draw attention to something that I feel is an important part of a small business' marketing strategy today.
Commenting on blog posts.
There is an art to this, in my opinion. It's no good just picking up on a blog and going on there and saying something inane and then posting a link to your website. You have to say something intelligent, lucid, and relevant to the post. Otherwise, you just irritate. So, make sure that your comments add something to the article and are informative. If you don't do this, there is a good chance that your comment will simply be deleted, anyway, and then you will just have wasted your own time and the blog owner's time.

What I'd suggest is the following:
- Pick interesting blogs to follow, blogs that are relevant to your industry or your interests.
- Check back on them on a relatively regular basis.
- Read the posts.
- Think of something valuable to add - maybe something from your personal experience, or add your expertise.

If, for example, the post is about switching from using a tape recorder to using a digital recorder, don't just go there and say "I transcribe, send your recordings to me". Chances are that the person has been doing their own transcription for some years anyway. But if you go on there and say something to the effect of "yes, you've made a good choice with regards to your choice of digital recorder, and this is why", and use your link in your identity, then you'll have planted the seed in the mind of the author and anyone else who happens to see the post that you are an expert in this field - and that maybe they should consider approaching you to save themselves some time - by giving you their transcription. Intelligent, informative comments are appreciated by bloggers, simply because they bring a variety of phrases that may well be picked up by search engines - in other words, they bring traffic to the person's blog. So be careful and think about what your comments are - don't be an irritation, be an asset.

Writing, proofreading and editing blog posts as a new service

I read a few blog posts last night and was quite shocked by the poor quality of them, particularly one as I happen to know the author of it is quite capable of writing in grammatically correct, properly spelled English. I have a theory about it. I think that people who are the best of professionals in their every day lives tend to get rushed and overexcited when writing blog posts - I know from experience it can be something you hurry to fit in at the end of a busy day - and I do think it's a shame that these errors occur, as a poorly written blog post can tarnish the author's otherwise brilliantly professional image.

In the rush, after one has worked an 18 hour day, "Their computers" become "there computers" or worse (to me) "they're computers" ... or "Don't get worn out by long hours" becomes "dont get warn out by long hours" ....

Full stops become commas in the rush to get the text down ... "I transcribed 14 hours of audio today. The client was really pleased, and I have more for tomorrow. He needs it back by 6pm." - this looks so much worse written as "I transcribed 14 hours of audio today, the client was really pleased, and I have more for tomorrow, he needs it back by 6pm."

Another pet hate of mine is incorrect capitalisation. I did a grammar and spelling quiz on Facebook, and my result was "English Professor Material" - which amazed me, because one of the questions actually had no correct answer! It read:

They took ________ dog for a walk and afterwards _________ going home. Which are the correct words to fill in here?

a) Their, they're
b) there, their
c) They're, there
d) there, they're

I picked a) and hoped for the best as it was, I supposed, the most correct, but it too is not correct. If you slot the words in, there is a horribly incorrect capitalisation in the sentence.

If you are unsure whether you can get your spelling and grammar correct on your blog, outsource this function. I will from now on be offering writing, proofreading and editing of blog posts and entries as a service to my clients.