
1). Take it one day at a time. Sometimes things can get very overwhelming when you've just started out, you're used to having a salary, and suddenly month end is coming and there's no salary. Try to make plans before you start out and cover a few months' rent, medical aid etc. But spending all your time worrying about tomorrow impacts on how productive you can be today.
2). Take marketing breaks not tea breaks. This is something my friend and colleague Alison Fourie of AMF Typing told me. I haven't always followed this, but when I do, my sales esclate.
3). Set up a website. This may not sound like rocket science, but sometimes people are daunted by the whole idea of a website. The advent of things like WordPress, however, make setting up a site much less daunting than it needs to be. You simply register your domain with a service provider, and go from there. If you have funds available you can also employ a web designer. And something I learned after a while is that it's much better to have an email address with your own domain name than with a generic provider.

5). Your work is your reputation. Provide a good quality service and your work will sell itself.
6). Print and distribute brochures, brand your car, put up posters and signs on community boards and in local libraries. Do everything you can to get your name out there.
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